Weiling Zhuang, Ph.D.
Professor of Marketing
Education
- D.B.A., Louisiana Tech University
- M.B.A., Southwest Jiaotong University
- M.S., Louisiana Tech University
- B.S., Guangdong University of Finance & Economics
Research & Academic Interests
- Customer co-creation
- Salespeople management
- Reference price
- Online auction
Publications
- Zhang, S., Su, L., Zhuang, W. and Babin, B.J. (2024), "How to respond to negative online reviews: language style matters", Journal of Service Theory and Practice, Vol. 34 No. 4, pp. 598-620.
- Awang, F., Tabibzadeh, K. & Zhuang W. (2023). Preparing Students to Embark on Philanthropic Opportunities. NBEA Book.
- Awang, F., Tabibzadeh, K. & Zhuang W. (2022). Diversity, Multiculturalism, and Inclusivity: The Samurai Way. Journal of Advancing Business Education, 4(2), 7-26.
- Han, Y., Song, S. & Zhuang, W. (2022) Behavioral Strategies between Government and Real Estate Developers on Prefabricated Buildings Based on Triangular Fuzzy Matrix Game. Buildings. 12(12). 1-13.
- Cao, Z., Xiao, Q., Zhuang, W. Wang, L. (2022). An empirical analysis of self-service technologies: mediating role of customer powerlessness. Journal of Services Marketing. Vol. 36 No. 2, pp. 129-142.
- Babin, B., Zhuang, W. Borges, A. (2021). Managing service recovery experience: Effects of the forgiveness for older consumers. Journal of Retailing and Consumer Services. 58 (1)
Awards & Accolades
- 2022-2023 Rogow Excellence in Research Award, EKU
