Brand Guide
The EKU Brand Guide (2023) describes best practices and usage guidelines for the university’s trademarks and visual assets, including official colors, logos, wordmarks, fonts, and more.
Recent Brand Guide Updates
10/10/2024 Update:
Added clarification on page 23 regarding SSOs abiding to the Text and Color section Added clarification on adding an outline to EKU Logos on page 10 Added rules regarding use of the EKU Primary Logo for signage and promo item giveaways on page 42 Expanded Dharma Gothic usage to include Dharma Gothic C and Dharma Gothic E on page 36 6/10/24 Update:
Modification on page 41 regarding the use of institutional logos on awards and plaques Updated visual examples on pages 17, 24, and 57 4/24/24 Update:
Clarification and updated stationery, letterhead, and thank you cards on page 79 2/28/24 Update:
Clarification on page 7 regarding permissible references to the name of the mascot Corrected information on page 20 in alignment with promotional assets and licensing section beginning page 38 Updated clarification on page 32 for accent color usage guidelines as a suite (color block) Resolved typos on page 41 and throughout Addition of Adobe preset download and file according to EKU Printing standards on page 86 