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Bachelor of Arts in Broadcasting & Electronic Media

School of Communication

College of Letters, Arts & Social Sciences

Bachelor of Arts in Broadcasting & Electronic Media

School of Communication

College of Letters, Arts & Social Sciences

On-Campus

Program

120 Credit Hours

to Graduate

Full-Time, In-State Tutition

$5,010 Per Semester

Free Books

for All Students

Shape Narratives, Challenge Perspectives, and Make a Lasting Impact on Society

If you are interested in working in the fields of publishing, television, film, radio, recording, news, or entertainment, a B.A. in Broadcasting and Electronic Media can help you get started. A career in this field will allow you to combine your creativity and love for technology with modern society’s steady demand for information and news. Regardless of which concentration you choose, you’ll receive intensive hands-on training in video, audio, and print production and publishing to help you get started in this demanding, ever-changing industry.

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Career Outlook

Overall employment in media and communication occupations is projected to remain steady from 2023 to 2033.

– U.S. Bureau of Labor Statistics

Graduates of the broadcasting and electronic media program pursue careers in the media industry, as well as in broadcast journalism, magazines, government and non-profit public information offices, cable companies, industrial and corporate video facilities, and production houses. Graduates also pursue advanced degrees including in the legal field.

Job Titles Include:

  • News reporter
  • Video editor
  • Producer
  • Production manager
  • Camera operator
  • Broadcast sales and marketing
  • Film distributor
  • Media operations manager
  • Commercial video producer
  • Cinematographer sound designer and editor
  • Advertising developer
  • Film editor
  • Multimedia journalist
  • Sports broadcaster
  • Digital/web content creator
  • Media analyst
  • Assignment editor
  • Documentary film producer
  • Media production specialist
  • Location manager
  • Screenwriter
  • Casting director

EKU broadcasting and electronic media graduates have found employment in a variety of organizations and sectors.

Employers Include:

  • Kentucky Educational Television
  • Atlantic Sun Conference
  • Dance Edge Studios
  • Eppic Films
  • PiSrc
  • Wendell Wilson Technology
  • Spectrum Reach
  • Newport Aquarium
  • Sinclair Broadcast Group
  • Wrigley Media Group
  • WLEX-TV
  • Lexington Herald-Leader
  • WYMT-TV
  • SAIC Technology
  • WCPO-9

The Office of Academic and Career Services is a one-stop shop for all your career and professional development needs.

Services Include:

  • Creating/updating your resume and cover letter
  • Interviewing tips and coaching
  • Career documents review
  • Job search

Why EKU?

  • Free textbooks through EKU BookSmart
  • No application fee
  • Reduced tuition for active-duty military members and their spouses
  • Gain practical experience with our student-run media outlet, Eastern Progress Media Network, which consists of the Eastern Progress newspaper and the EP website
  • Take advantage of numerous internship opportunities
  • Customize your degree with 1 of 4 concentration areas

Program Options

Choose between three concentrations that offer the opportunity to tailor the degree to specific career goals and give you a competitive edge in the job market. Options include:

In this concentration, students will learn to produce, direct, write, perform, manage, and to create commercials, public service announcements, sports programs, promotional videos, music videos, and entertainment programs for television, the Internet or other platforms.

In this concentration, students will demonstrate excellence in writing, visualizing, shooting, editing, and cinematic storytelling. Students take classes in cinema history, screenwriting, and motion graphics and have access to top-notch technology as they develop these skills.

In this concentration, students will develop skills in gathering information, writing, news production, and visual storytelling. Students will use cross-platform skills within journalistic standards and present news and commentary to a diverse audience.

Minors & Certificates

Select from a wide range of minors, allowing you to explore interests or make use of prior credits. Suggested minors available for this program include:

You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree. Suggested certificates for this program include:

View the full list of certificates available for completion as you earn your degree.

Curriculum & Enrollment

Communication education is like a balance bringing together theory and practice by employing mentoring, coaching and teaching. Our professors balance a foundation in the issues with an understanding of technology.

Our courses emphasize hands-on learning as well as models of instruction that teach students how to be successful media professionals, as well as how to recognize and adjust to the changing media environment.

A minimum of 120 credits are required to graduate.

View the degree requirements:

EKU Academic Catalog

Please review the admissions requirements before applying for this or any program. If you have questions about the program or are planning to register for classes, please speak to the program advisor.

Students may transfer up to 90 hours of credit from accredited institutions. Please note that a minimum of 30 credit hours in this degree program must be completed at Eastern Kentucky University.

Previously earned credits must be reviewed upon admission to EKU for appropriate articulation.

TermApplication
Deadline		Classes
Begin
FallAugust 1August
SpringDecember 1January
SummerMay 1May

All applicants must provide an application and evidence of appropriate scholastic achievement through prior educational experience.

Please note that certain degree programs have special admission requirements. Admission to the University does not mean automatic admission to all degree programs.

The completed application and all required supporting documentation must be received by the University no later than:

• August 1 for fall enrollment
• December 1 for spring enrollment
• May 1 for summer enrollment

To apply for undergraduate admission to Eastern Kentucky University (EKU), submit an application at apply.eku.edu and submit any required materials electronically or by mail to:

Office of Admissions
Eastern Kentucky University
Whitlock Bldg. 112, CPO 54
521 Lancaster Avenue
Richmond, KY 40475-3154.

Enrolling & Advising Information

EKU’s College of Letters, Arts, and Social Sciences is committed to delivering high-quality enrollment and academic advising for our students. We strive to create an atmosphere of mutual trust and meaningful engagement to help students reach their academic goals and have a rewarding educational experience.

Interested in enrolling? Reach out to our college enrollment counselor today.

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Kelsi Butcher 

College Enrollment Counselor

859-622-2705
kelsi.butcher@eku.edu

Schedule an Appointment
CLASS Advising Information for Current Students

Additional Contact Info

Admissions: 859-622-2106
Academic Testing: 859-622-1281
Big E Central (Financial Aid & Student Account Services): 859-622-2361
Military & Veterans Affairs Office: 859-622-2345

Student Stories & Features

Rachel Clay

EKU Communication Studies Student
I have discovered how to effectively communicate with others in professional settings, interpersonal settings, small groups, and so much more. I have gained skills in conflict management, public speaking, intercultural communication, organizational communication and I am continuing to learn more every day! I am truly grateful to receive my degree in Communication Studies here at EKU!
EKU student Rachel Branscum smiles for a selfie.

Rachel Branscum

EKU Communications Studies Student
I appreciate that the communication studies program incorporates the real world into the curriculum, that way when I graduate, I actually feel prepared and equipped for a job in my field.
EKU student Joycelyn Williams smiles for a selfie.

Joycelyn Williams

EKU Communications Studies Student
This degree program has given me tools to use in the classroom and outside the classroom. This program is teaching me proper communication techniques that will be beneficial not only for my career, but everyday life.

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Contact Information

School of Communication

521 Lancaster Avenue
317 Combs Building
Richmond, KY 40475

859-622-7324

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