On-Campus
Program
12 Credit Hours
to Graduate
Full-Time, In-State Tutition
$410 Per Credit Hour
Free Books
for All Students
The certificate in marketing research and analytics provides students an opportunity to hone their research and analytical skills in their field of study in the context of problems that firms face. Technology growth has allowed for firms to capture more information than ever, and as such the need for strong marketing research and analytical skills is one of the fastest growing job sectors. Students will be involved in the research process with hands-on projects and gain valuable digital and research experience that will prepare them to address the needs of businesses and organizations across all industries.
Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.
Employment of market research analysts is projected to grow 8 percent from 2023 to 2033.
– U.S. Bureau of Labor Statistics
EKU’s marketing research and analytics curriculum offers training in digital marketing, marketing research process, marketing research methodology with particular emphasis on both qualitative and quantitative analysis techniques including multivariate data analysis, qualitative research, and experimental design, providing graduates a competitive edge in the job market.
EKU’s College of Business Advising Office is committed to delivering high-quality enrollment and academic advising for our students. We strive to create an atmosphere of mutual trust and meaningful engagement to help students reach their academic goals and have a rewarding educational experience.
Interested in enrolling? Reach out to our college enrollment counselor today.
Admissions: 859-622-2106
Academic Testing: 859-622-1281
Big E Central (Financial Aid & Student Account Services): 859-622-2361
Military & Veterans Affairs Office: 859-622-2345
EKU’s College of Business Advising Office is committed to delivering high-quality academic advising for our students. We strive to create an atmosphere of mutual trust and meaningful engagement between students and faculty to help students reach their academic goals and have a rewarding educational experience.
Appointments will be conducted in-person or virtually using Zoom. Please contact our office by calling 859-622-1086 or emailing btadvising@eku.edu if you have any scheduling questions.
Admissions: 859-622-2106
Academic Testing: 859-622-1281
Big E Central (Financial Aid & Student Account Services): 859-622-2361
Military & Veterans Affairs Office: 859-622-2345
Common Job Titles: need content from faculty
Modalities: on-campus
Credit Hours: 12
Common Job Titles: media marketing manager, digital account executive, digital marketing coordinator
Modalities: online and on-campus
Credit Hours: 120
Business & Technology Center
Room 214
859-622-1409
Fax: 859-622-1413
collegebt@eku.edu