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Bachelor of Business Administration — Marketing

College of Business

Bachelor of Business Administration — Marketing

College of Business

On-Campus & Online

Options

120 Credit Hours

to Graduate

On-Campus: $5,010 Per Semester

Online: $443 Per Credit Hour

(On-campus rate is for in-state students)

Free Books

for All Students

Marketing is the Driving Force Behind an Organization’s Success

EKU’s bachelor of business administration in marketing provides students with the knowledge and practical skills necessary to help companies succeed in today’s highly-competitive global market. Through engaging, high quality coursework students combine creative and analytical skills to develop and maintain customer relationships and help organizations rise above the competition. Graduates are prepared to take on key positions in the workforce and are poised to move quickly into upper management.

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Career Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033.

– U.S. Bureau of Labor Statistics

A degree in marketing can open the door to a wide variety of career options across the industry spectrum.

Job Titles Include:

  • Sales Representative
  • Account Executive
  • Buyer
  • Media Marketing Manager
  • Digital Account Executive
  • Digital Marketing Coordinator
  • Marketing Specialist
  • Category Marketing Manager

Graduates with a marketing degree are highly qualified for entry-level positions in large, medium, and small-sized firms.

Employers Include:

  • Rotech Healthcare
  • Cintas
  • Kentucky Farm Bureau
  • Big Ass Fans
  • Givaudan
  • The Beaufort Bonnet Company
  • Sazerac
  • Cumulus Media
  • Keeneland
  • Angel’s Envy
  • Brainbox Immersive Marketing
  • Hard Rock Cafe
  • NCR Country Club
  • Essex Country Club
  • The Stephens Golf Center
  • Lake Forest Country Club
  • Valhalla Golf Club

The Office of Academic and Career Services is a one-stop shop for all your career and professional development needs.

Services Include:

  • Creating/updating your resume and cover letter
  • Interviewing tips and coaching
  • Career documents review
  • Job search

Why EKU?

  • Free textbooks through EKU BookSmart
  • No application fee
  • Reduced tuition for active-duty military members and their spouses
  • Accredited by the Association to Advance Collegiate Schools of Business (AACSB International)
  • Marketing Club for marketing and other business students
  • Hands-on learning experiences, including working with small businesses to solve real-world problems
  • Choose from 4 in-demand concentrations
  • Generous credit transfer policy
  • Fast-track opportunities for students with 80 or more credit hours

Attend Online

Choosing an online program doesn’t mean completing your education alone. EKU Online strives to provide students with unparalleled staff and faculty access, rich engagement opportunities and every resource possible to succeed. We are committed to helping you find success in your coursework, as well as identifying and pursuing employment opportunities upon graduation. We are here to help you every step of the way.

Online students have access to:

  • Accelerated 8-week terms
  • Courses begin 6 times per year
  • No campus visits required
  • Personal advisors stay with you from application to graduation
  • Free online tutoring and career services assistance 

Curriculum & Admission

Learn essential skills for today’s business environment. Our fully accredited programs are rooted in both theory and practical applications, our accredited online program blends academic and professional preparation through course topics such as principles of marketing, consumer behavior in marketing, marketing research and analysis, and marketing management.

A minimum of 120 credits are required to graduate.

View the degree requirements:

EKU Academic Catalog

Please review the admissions requirements before applying for this or any program. If you have questions about the program or are planning to register for classes, please speak to the program advisor.

The Eastern Kentucky University Cooperative Education experience gives students an opportunity to apply classroom theory and build their professional network. The internships are available throughout the country and our students have been employed at prestigious clubs such as Winged Foot, Olympia Fields, The Greenbrier Sporting Club, TPC Sawgrass, and many more. If you can think of your dream internship or job in golf, this program will prepare you for it.

The PGA Golf Management option requires 16 months of PAID internships for all PGA Golf Management students in accordance with the PGA of America standards. The internships are scheduled during the summer (3) months following each of the first three academic school years in addition to a (7) month internship scheduled once a student completes their University academic requirements.

EKU PGA Golf Management Internship Facilities
EKU’s PGA Golf Management students complete co-operative education requirements in accordance with the PGA of America standards. Co-ops are scheduled during summer months following an academic school year (3-month co-ops) with an extended co-op scheduled once a student completes University academic requirements.

The cooperative education component of the curriculum requires a minimum of 16 months of employment at an approved facility or site. Students select from facilities currently approved and registered with the EKU PGA Golf Management program.

Are you an employer interested in having a PGA Golf Management Student?
Complete the Internship Profile Form. If you have any special materials and they will not upload in this Google Form, please forward those to joshua.wallin@eku.edu. We are excited to work with you and if you need any further assistance please give us a call.
 
Our Students Co-op Coast to Coast
Find out this year’s student internship locations.

Students may transfer up to 90 hours of credit from accredited institutions. Please note that a minimum of 30 credit hours in this degree program must be completed at Eastern Kentucky University.

Previously earned credits must be reviewed upon admission to EKU for appropriate articulation.

PGM Golf Management Concentration

Students wishing to transfer to the EKU’s PGA Golf Management program must meet the above admission requirements. A student admitted to the PGA Golf Management program may transfer up to 64 credit hours and will be placed into the freshman cohort group. A student transferring from another PGA Golf Management program will remain in the same cohort in which they were enrolled at their previous college or university.

On-Campus Deadlines
TermApplication
Deadline		Classes
Begin
FallAugust 1August
SpringDecember 1January
SummerMay 1May
Online Deadlines
TermApplication
Deadline		Classes
Begin
Fall AJuly 31August
Fall BSeptember 30October
Spring ADecember 31January
Spring BFebruary 28March
Summer AApril 30May
Summer BMay 31June

PGA Golf Management Concentration

All PGA Golf Management admission materials will be reviewed as they are received. Eastern Kentucky University recommends that interested applicants visit campus and meet with the PGA GM staff prior to attending.

In addition to applying to Eastern Kentucky University, students wishing to enroll in the PGA Golf Management Program must complete the following three items to be accepted:

  • Submit the EKU PGA Golf Management Application.
  • Have a golf handicap of twelve (12) or lower. This may be verified by submitting a USGA Handicap Card OR Handicap Verification Form signed by a PGA Member or Golf Coach.
  • Submit a letter of recommendation from a PGA Professional or Golf Coach that can be sent by email to PGA Golf Management at pgm@eku.edu or mailed to our office.

Association to Advance Collegiate Schools of Business (AACSB International)

Enrolling & Advising Information

EKU’s College of Business Advising Office is committed to delivering high-quality enrollment and academic advising for our students. We strive to create an atmosphere of mutual trust and meaningful engagement to help students reach their academic goals and have a rewarding educational experience.

Interested in enrolling? Reach out to the enrollment advisor for your preferred program.

Photo of Allison Bullins

Allison Bullins

Director Student Experience & Events

859-622-1383
allison.bullins@eku.edu

Zak Hess

Online Enrollment Advisor

859-622-7626
zachary.hess@eku.edu

Schedule an Appointment

Additional Contact Info

Admissions: 859-622-2106
Academic Testing: 859-622-1281
Big E Central (Financial Aid & Student Account Services): 859-622-2361
Military & Veterans Affairs Office: 859-622-2345

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News & Updates

Colonels Shine in “Forty Under 40” Class

EKU graduates Josh Jarboe, ’12, and Tony Mudd, ’15, made the Louisville Business First’s Forty Under 40 list for 2023. The program honors “professionals under the age of 40 thriving in their careers, demonstrating their skills at work or in the community and contributing to make Greater Louisville a better place,” according to Louisville Business […]

Alumni Set New Standards in Finance

Taylor Davis, ’16, excelled as a quarterback for the Colonels. Today, he is the founding president of DFG Advisory, a Northwestern Mutual (NM) subsidiary advisory firm based in Lexington. Under his leadership, DFG became a Northwestern Mutual Top 20 firm in 2021, the youngest to ever reach a top-20 ranking in the company’s 166-year history.  […]

EKU College of Business Celebrates 60th Anniversary

This year, Eastern Kentucky University’s (EKU) College of Business, ranked among the top 6% of business schools globally, celebrates 60 years of preparing students to excel and lead in the world of business. “The College of Business is proof of EKU’s dedication to innovation in our global world,” said EKU President David McFaddin. “Throughout 60 […]

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Contact Information

College of Business

Business & Technology Center
Room 214

828 Hall Drive
Richmond, K

859-622-1409
Fax: 859-622-1413
collegebt@eku.edu

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