On-Campus & Online
Options
120 Credit Hours
to Graduate
On-Campus: $5,010 Per Semester
Online: $443 Per Credit Hour
Free Books
for All Students
EKU’s bachelor of business administration in marketing provides students with the knowledge and practical skills necessary to help companies succeed in today’s highly-competitive global market. Through engaging, high quality coursework students combine creative and analytical skills to develop and maintain customer relationships and help organizations rise above the competition. Graduates are prepared to take on key positions in the workforce and are poised to move quickly into upper management.
Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033.
– U.S. Bureau of Labor Statistics
Choose between four specialty concentrations that offer the opportunity to tailor the degree to specific career goals and give you a competitive edge in the job market. Options include:
Select from a wide range of minors, allowing you to explore interests or make use of prior credits. Suggested minors available for this program include:
View the full list of minors available for completion as you earn your degree.
You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree. Suggested certificates for this program include:
View the full list of certificates available for completion as you earn your degree.
Choosing an online program doesn’t mean completing your education alone. EKU Online strives to provide students with unparalleled staff and faculty access, rich engagement opportunities and every resource possible to succeed. We are committed to helping you find success in your coursework, as well as identifying and pursuing employment opportunities upon graduation. We are here to help you every step of the way.
Online students have access to:
Learn essential skills for today’s business environment. Our fully accredited programs are rooted in both theory and practical applications, our accredited online program blends academic and professional preparation through course topics such as principles of marketing, consumer behavior in marketing, marketing research and analysis, and marketing management.
EKU’s College of Business Advising Office is committed to delivering high-quality enrollment and academic advising for our students. We strive to create an atmosphere of mutual trust and meaningful engagement to help students reach their academic goals and have a rewarding educational experience.
Interested in enrolling? Reach out to the enrollment advisor for your preferred program.
Admissions: 859-622-2106
Academic Testing: 859-622-1281
Big E Central (Financial Aid & Student Account Services): 859-622-2361
Military & Veterans Affairs Office: 859-622-2345
Common Job Titles: financial analysts, budget analysts, financial examiners, cost estimators, data-scientists
Modalities: online and on-campus
Credit Hours: 120
Common Job Titles: accountant, auditor, financial planner, cost estimator, budget analyst
Modalities: online and on-campus
Credit Hours: 120
Business & Technology Center
Room 214
859-622-1409
Fax: 859-622-1413
collegebt@eku.edu