Recent Updates

10/10/2024 Update:

• Added clarification on page 23 regarding SSOs abiding to the Text and Color section
• Added clarification on adding an outline to EKU Logos on page 10
• Added rules regarding use of the EKU Primary Logo for signage and promo item giveaways on page 42
• Expanded Dharma Gothic usage to include Dharma Gothic C and Dharma Gothic E on page 36

6/10/24 Update:

• Modification on page 41 regarding the use of institutional logos on awards and plaques
• Updated visual examples on pages 17, 24, and 57

4/24/24 Update:

• Clarification and updated stationery, letterhead, and thank you cards on page 79

2/28/24 Update:

• Clarification on page 7 regarding permissible references to the name of the mascot
• Corrected information on page 20 in alignment with promotional assets and licensing section beginning page 38
• Updated clarification on page 32 for accent color usage guidelines as a suite (color block)
• Resolved typos on page 41 and throughout
• Addition of Adobe preset download and file according to EKU Printing standards on page 86

12/5/23 Update:

• New guidance for promotional assets beginning on page 38
  • Clarification on when to use primary logos and when to use institutional logos
  • Research to contextualize the strategic function of promotional assets in your communication plans
  • Key factors to consider before ordering
• Updated guidelines for Club Sports on page 24
• Clarification on use of Bebas Neue font in Google Slides on page 34
• Updated Equal Opportunity statement and usage clarification on page 77

9/13/23 Update:

• Usage clarification and addition of public EKU Adobe Creative Cloud Libraries for print and for web including correct color codes and select logos/word marks. Links available on page 30 and at the Branding Resources Page.

8/25/23 Update:

• Layout adjustment and usage clarification on page 29

8/18/23 Update:

• Updated Table of Contents for ease of use
• Optimized file to avoid compression errors
• Clarification on the use of the Official Seal by permission only on page 16
• Updated minor typos on pages 24, 35, 54, 71, and 79
• Alignment of Equal Opportunity Statement on page 71